Industry pain points


Under the traditional tourism industry regulation model, the regulatory authorities lack effective access to industry data, industry data lags behind and lacks dynamic supervision and management capabilities.

At the same time, the lack of data support for decision-making has resulted in weaker operational capabilities for value mining, utilisation and development of industry resources. 



Scenic areas

Under the traditional scenic spot model, scenic spots face traditional ticket inspection methods, unsystematic guided tours and inadequate safety supervision.

Channel management efficiency is low, reliance is serious and operating costs are high.

The payment method is not perfect, the transaction settlement with the channel is complicated, the fund management efficiency is low and other pain points. 



There is a certain lack in the degree of richness and personalisation of the products offered to visitors.

The settlement of transactions with factor merchants is more fragmented and less efficient in terms of the management of capital, cash and data flows.

Information and data is fragmented with various departments, and marketing capabilities are more fragmented. 




Based on the travel information provided by OTAs and other third-party platforms, consumers still have difficulty in accessing personalised and non-standardised travel resources in destinations, and are unable to obtain comprehensive and in-depth destination travel information.

The travel experience has not been essentially enhanced. 





Direction of development

From the perspective of the tourism industry chain, scenic spots are no longer an independent entity, and the trend of "triple" in the cultural tourism industry is strengthening - the destinationisation of scenic spots, precise regulation and integrated operation - and more innovative models in the cultural tourism industry will be continuously stimulated. Whether in terms of services, operations or management, the industry is evolving towards standardisation. 

Destinationisation of scenic areas

Scenic areas are gradually pulling away from the shape of the ticket business model and moving towards a richer product package business model to achieve multiple commercial levels of revenue. 

Regulatory precision

With the scenic resources as the base, the city will further gather the available resources around it to create an urban IP. on the basis of accurate monitoring, it is not only necessary to manage, but also to use, giving full play to the multiplying potential of data elements. 

Operational integration

A business system and strategic means of replicating models of thematic branding, management and operation to form a consortium. 

Top-level design

Programme highlights

Visitor service experience upgrades across pre-tour - tour - post-tour

Sensorless Entry

Smart Guides

Tourism Video

Traffic News

Smart Payment

Landscape management to reduce costs and increase efficiency, wisdom, refinement and innovation

Electronic/Blockchain Tickets


Video Security



Channel Management


Business Operations


Digital Payment Transaction Settlement

Digital operation of the whole region, promoting tourism with culture and business with tourism

Real-time production monitoring

Data analysis



Emergency Command


Digital Operations


Industry-Financial Synergy


Typical scenario

Digital Scenic Area
Intelligent regulation
Intelligent Marketing